Designing addicted products

A session at UX London 2013

Thursday 11th April, 2013

11:50am to 12:20pm (GMT)

In a similar way to an addict, we are increasing getting rewards from our consumption of products - we simply have much more than we need. As designers, we can find strategies to cure this addiction or to push for a behavioural change. Still, most of it is in vane.

However, What if things themselves can be designed with a goal, which we may not understand or agree with, but that might bring to a long term positive change? What if we shifted perspective and the products themselves were instead addicted to be used - the primary concern of any product from its own perspective?

This is the story of Brad and a network of Addicted toasters, an experiment that explores the conversation between a product with its own goal and its owner and the implication coming from this product being part of a network of things and people.

About the speaker

This person is speaking at this event.
Simone Rebaudengo

Interaction designer at Frog Design

1 attendee

  • Simone Rebaudengo

Coverage of this session

Sign in to add slides, notes or videos to this session

Sign in to track this session

UX London 2013

England England, London

10th12th April 2013

Tell your friends!


Time 11:50am12:20pm GMT

Date Thu 11th April 2013

Short URL


Official session page


View the schedule


See something wrong?

Report an issue with this session