Reframing UX as a Profession

A session at UX London 2013

Thursday 11th April, 2013

12:15pm to 1:00pm (GMT)

The UX profession is in a curious state. More and more people refer to themselves as working in “UX“, but when you dig deeper, there’s little common understanding of just what UX is, how it differs from related fields such as user research, interaction design, and information architecture, and just what is the career trajectory for a UX designer. In this presentation, Peter argues that UX in the 21st century must be reframed as a strategic and leadership role with a distinct organizational mandate.

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Peter Merholz

Vice-president of global design at Groupon

1 attendee

  • Peter Merholz

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UX London 2013

England England, London

10th12th April 2013

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Time 12:15pm1:00pm GMT

Date Thu 11th April 2013

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