Thursday 11th April, 2013
2:00pm to 5:30pm
The web is currently undergoing a huge shift. It is being rebuilt around people rather than being built around content. This means UX professionals will need to deeply understand how to design social experiences, which is different to designing user experiences. For example, there is often no clear task, no set user goal, no clear outcome, and no personas to design for. With social experiences, it is debatable whether you should do research before designing, or whether it is better to design, ship, in order to learn and iterate. In the next 12-24 months, social design will become a key requirement for UX professionals and it will make us question our best practices. In this workshop, Paul will walk through key design principles with lots of examples to help you design better social experiences.
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