Friday 12th April, 2013
11:50am to 12:10pm
Products we’re passionate about start by scratching an itch; we have a problem we want to solve. But with a marketplace crowded with options and the likelihood it’s been tried before, how do we approach it in a way that’s fresh enough to attract users?
In this case study, Hannah and Matt will share the thinking and process behind their product This Is My Jam, an unconventional approach to song sharing.
Learn about the benefits of (and techniques for) questioning established product and technical orthodoxy; the role style and trends play in product appeal; and victories as well as mistakes from the early days of prototyping Jam.
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