Rebel Rebel: a case study on taking the opposite approach

A session at UX London 2013

Friday 12th April, 2013

11:50am to 12:10pm (GMT)

Products we’re passionate about start by scratching an itch; we have a problem we want to solve. But with a marketplace crowded with options and the likelihood it’s been tried before, how do we approach it in a way that’s fresh enough to attract users?

In this case study, Hannah and Matt will share the thinking and process behind their product This Is My Jam, an unconventional approach to song sharing.

Learn about the benefits of (and techniques for) questioning established product and technical orthodoxy; the role style and trends play in product appeal; and victories as well as mistakes from the early days of prototyping Jam.

About the speakers

This person is speaking at this event.
Hannah Donovan

Co-creator of This Is My Jam

This person is speaking at this event.
Matthew Ogle

Co-creator of This Is My Jam

2 attendees

  • Hannah Donovan
  • Matthew Ogle

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UX London 2013

England England, London

10th12th April 2013

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Time 11:50am12:10pm GMT

Date Fri 12th April 2013

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