Thursday 16th May, 2013
3:00pm to 6:30pm
We love simple products - whether it's the 'it just works' focus of DropBox or the timeless design of Dieter Rams.
If you've ever sat in a meeting and argued that your product or website needs to be simpler, then chances are you've come away from the same meeting with an even longer list of features and content that need to be added.
Anyone trying to create a simple design faces some tough challenges:
How can I align people around a set of design goals?
How do I know the difference between 'simple' and 'dumbing down'?
Should I match the features my competitors are putting out there?
How do you 'sell' simplicity when it's so much easier to sell features?
How do I stop my 'simple' design from evolving into a mess?
How do I combine character with simplicity?
This workshop will answer these questions and apply the answers to your projects. You'll learn to use UX frameworks to break down user experience into manageable chunks. You'll learn to apply design rules to real-world challenges by sketching and prototyping user interfaces. And you'll get tips and advice from past projects to help you solve problems or explain ideas in those tricky design meetings.
Fast-paced and fun, this workshop will give you a chance to try out your ideas with like-minded colleagues.
Who's it for?
Product managers, designers and solution architects who want to understand how to set out a roadmap, create a compelling product or implement a feature will all benefit from the practical exercises, rules of thumb and design tools that will be covered in this workshop. This workshop offers novice and experienced practitioners alike ways to see problems anew and approach them with a fresh set of rules.
What you'll learn
By the end of this workshop you will be able to:
Untangle the wooly thinking around simplicity - learn a universal test for simplicity.
Apply the psychology of simplicity - the biases that drive buyers, users and design teams to make choices that favour or disfavour simplicity.
Map the benefits of simplicity to your product requirements.
Use simplicity as a way to create innovative, compelling designs.
Understand when simplicity is not useful.
Plan moments of simplicity and complexity into a user experience map for optimal results.
Use a variety of strategies for simplicity in design and understand when each strategy is best deployed.
Managing Director of cxpartners. Next generation experience design. Author of 'Simple and Usable'. AKA 科尔伯恩, Джайлс Колбърн and 자일스 콜본. bio from Twitter
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