True Intent: The Best Online Benchmark You've Never Measured

A session at UXPA 2013

Wednesday 10th July, 2013

4:30pm to 5:30pm (EST)

Remote testing can tell you how easy your site is to use... for selected tasks. Surveys tell you how visitors feel... but lack performance data. Web analytics tell you where visitors go... but not whether they actually succeed.

"True intent" studies bridge these gaps and help your team learn what's really happening on your site, by asking real visitors why they came, tracking where they go, then allowing them to tell you if they succeeded. Work together to build affinity diagrams of intents and conduct a detailed failure analysis for even deeper insights that can shape your team's strategy for years.

About the speaker

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Ted Boren

User Research Lead at the LDS Church

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Time 4:30pm5:30pm EST

Date Wed 10th July 2013

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