Getting people to do stuff

A session at Getting people to do stuff: A workshop with Dr Susan Weinschenk

Due to popular demand, Dr Susan Weinschenk will be returning to host another hands-on workshop for us this October. If you've been to one of her previous events, you'll know that @thebrainlady shares great insights and runs excellent workshops.

Whether you have a product you want someone to buy, a charity you want someone to donate to, or a community you want people to join, getting people to take action means you have to understand the psychology of motivation and behavior.

So, just how do you get people to do stuff?

Based on her latest book of the same name, in this interactive workshop, Dr Weinschenk will share the findings from her research in behavioral psychology and neuropsychology, and explain how you can apply these powerful principles to get people to do stuff.

You'll learn about the 7 drivers of motivation: The Need to Belong, The Power of Stories, Tricks of the Mind, Instincts, Habits, Carrots and Sticks, and The Desire for Mastery. This is a fun, intensive, hands-on workshop that will show you how to apply these motivational drivers as you learn them.

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Date Wed 23rd October 2013

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