From mass market to personalized experiences: Broadcasting in the new multi-device world

A session at UX Scotland 2013

Thursday 20th June, 2013

3:45pm to 4:45pm (GMT)

Traditional broadcasters choose shows and advertising and provide these to millions of users. How can you move from this mass-market standpoint to the more tailored and personalized digital world? With new channels and new interfaces, all of them highly personalized, users expect a ‘what they want, where they want, on the device they want’ experience.

This discussion aims to cover topics such as:

*What technologies make this possible, and how to stay ahead (High level overviews only)
*How to deliver such experiences: Multi-screen/device strategy
*User Experience vs Advertising: The fine line
*Ideas from the future: What to expect

About the speakers

This person is speaking at this event.
Michael McTernan
This person is speaking at this event.
Rhys Nealon

Usability, User-Centred Design, User Experience, Service and Experience Design Specialist

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Time 3:45pm4:45pm GMT

Date Thu 20th June 2013

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