Tuesday 2nd April, 2013
9:25am to 9:45am
Well-timed with March Madness, ESPN mobile head Michael Bayle will be able to talk about what it means to translate the excitement of a spectator sport onto the small screen. ESPN has been a leader in bringing its programming to mobile giving it a good vantage point to talk about what works an what doesn’t and to discuss the challenges finding ways to pay for all that pricey content.
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