Tuesday 2nd April, 2013
11:25am to 11:45am
The Weather Company app has been downloaded by 100 million people, one of the most downloaded app on all platforms. Like many content providers TWC has had to learn a lot in a short time about how to generate revenue on mobile. This session will explore those learnings – generating downloads, engagement and revenue. We will also discuss the future around user experience, tablets and all that may come next.
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