Tuesday 2nd April, 2013
3:50pm to 4:05pm
We have become accustomed to the app as the metaphor for data consumption on mobile, but is this just the beginning? A close examination of humans using mobile devices reveals shifting patterns. There is no reason that the app will remain dominant, and as mobile software changes to make full use of the growing power of mobile devices so will usage models. In this session, we will exploring the transition to new paradigms and what that means for the user experience and for business models across mobile.
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