Thursday 23rd May, 2013
11:00am to 11:45am
For most of the tech world, the Asia Pacific market is the new frontier – the region of fast growth and opportunity. A large part of the web world currently seems to evolve around the West. Most cutting edge design & technology originates from the US and Europe, whereas the actual user base is spread all over the world. Still a lot of web products are mainly focused on the western world, even though other regions offer huge opportunities and potential for growth, especially Asia and its mobile market.
My talk will give some insight on the Asian market, statistics and user behaviour in comparison to the western world, cultural differences and personal challenges encountered along the way.
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