by Dee Teal
by Troy Dean
You don’t need to negotiate on price. You don’t need to compete with other web designers for work. You don’t need to sell yourself to new clients.
You need to elevate yourself above the pack and position yourslef as an “above average” web developer in the eyes of your prospects so they come to you and ask for your help.
Like a doctor. When was the last you asked the Doc for a discount or to just fix that other thing while he's in there?
This presentation will show you 101 practical things you can do right now to achieve this in your business.
by Zac Gordon
This beginners track talk is aimed at new users who are not yet familiar with how to navigate the WordPress admin area and what different areas do. We'll walk though each section and point out some recommended settings that will be helpful to slightly more advanced site editors. By the end of the talk the audience should know what each major sections of the admin area does and how to set some important configurations.
Lachlan will walk you through the entire process of a web project from start to finish. Everything from the initial quote, getting the right client fit, getting design signoff, all the way through to getting final payment and launching. I will share anecdotes from a range of real life projects from large and small clients, as well as pointing out: Where things that can go wrong How to stop things going wrong Things to look out for ahead of time. How to keep a project on time and running smoothly.
There are 1000's of WordPress themes out there all vying for your love… we will show you how to find the right one to make you look hot and achieve your goals. For WordPress virgins through to the more experienced, we will explain all traits to look for in a theme that will make for a great long term partnership.
A detailed look at some of the security vulnerabilities that we've seen in WordPress - including the infamous Timthumb.php attack, and to put into perspective WHY WordPress sites are targeted and what the key motives of the criminals are - it isn't what many people think.
by Dejan SEO
"Great content, structure and clean code - that's SEO." and then you learn about panda, penguin and top heavy. It could have been indexable tags, browsable search results or a link in your widget. Either way the traffic is dwindling and your client is furious. What do you do? In this session Dan Petrovic explains how people screw up with Google and offers practical ways to recover.
by Sofia Woods
When it comes to development of WordPress sites, we've all got our own swag of theme development tools - and now here's another. Developed by Woothemes, the Canvas theme, which can be used as a theme framework, helps to rapidly speed up your theme development time.
Canvas is child theme friendly, has advanced functionally to help you hook into WordPress the right way and helps you make beautifully designed sites. Oh and it's responsive and WooCommerce compatible too. Sofia will take you through making a child theme for Canvas, some of the key features of the framework and hopefully show you some useful techniques to help you speed up your WordPress theme development.
My blog -- and me have been a-sailing on the internet seas with WordPress for almost 5 years now. There's so much I've learnt and want to share with others. Two things straight up: (1) context is decisive: ie, being a blogger is not the same as being a writer; (2) there are cycles to being a blogger, and knowing that up-front makes a difference.
by Vikki Maver
With so much emphasis on a website's look and feel, content is often nothing more than an afterthought. But to truly engage with our audience we need to create content that is clear, simply, succinct - and human. Special writing techniques are needed. This presentation will help people create more persuasive and effective online content.
Working Subtitle: A Symphony in 3 Movements
Target Audience: A small part of this will be useful for all users, most of it will be for intermediate - advanced.
Movement 1: The Small Site Owner Outline things a WordPress user can do from within the Dashboard or CPanel to improve performance. Install a caching plugin, a Google CDN plugin, a little bit of MySQL tuning.
Movement 2: The Single Server Admin More MySQL tuning, configuring a proper CDN.
Movement 3: The Cluster Admin Installing memcached/Batcache, HyperDB, configuring MySQL replication, and what hardware to buy.
Everyone uses a web analytics package on their website - but how many people do anything beyond check the number of page views and where the traffic is coming from? Analytics packages are packed with so much more information - information you can take and do something with that will improve your site. You just need to work out where to find that information and what to do with it. I'll show you how you can action your analytics data, giving you a better site.
by Ben May
Slow websites are bad and as websites grow in traffic, slow websites get slower. It’s often a wise move to invest a small amount of time in the early stages of a site’s life to think about performance and scaling. How you can work with larger sites when it comes to caching, file management (version control), SQL performance and front-end optimisation.
Ben works with a number of high traffic Australian WordPress sites and will use some examples from his day-to-day life in terms of performance, scaling and growing pains that he (as a developer) and his clients have faced. How do you manage the management and performance of an enterprise site? Servers, Virtual servers, CDNs, Caching, Fragment caching, fine-tuned queries, MySQL configuration, server-side debugging and more!
Heading across to Melbourne Central's Lion Hotel!!!
Pizza and Drinks provided, see you there!!
Here's your chance to ask anyone anything about WordPress... from beginners to advanced, the whole contingent will be together having an open discussion... get your questions on the list by using the #askwcmelb hashtag.
This session was an accident at WCSyd and turned out to be one of our most popular, we're stoked to have space for it in Melbourne and for everyone to have a chance to be involved.
by John McKenna
John McKenna has a disability known as Arthrogryposis since birth. An electric wheelchair is his mode of transport, so naturally he has many views around the challenges this presents . John has been using WordPress as a useful tool in elevating the conversation between both the abled and disabled communities and with government and he is coming to WordCamp to tell us some of his story and how it is that WordPress has proven invaluable.
Bronson 'WordPress' Quick is going to outline the process he takes after they’ve received design sign off from the client. In detail he'll be presenting his process which includes the following steps: - Setting up a Basecamp project - Setting up a private GitHub repository - Setting up my IDE (Phpstorm) - Setting up Sass & Compass for CSS preprocessing - Custom Theme Development - Custom Plugin Development - Testing (Both cross browser and device ) - Migration with BackupBuddy - Ongoing maintenance
Over the last 12 months Jordan has moved from creating really basic theme tweaks on his site to getting deeper into code.
He has very generously agreed to share some of his knowledge with our user stream to encourage them to start getting a little more adventurous in terms of some of the tweaks you can make to a theme to make it your own.
by Amelia Smith
How to stop cowboy coding for good by using Git for WordPress development that can then be used on a live environment.
I plan to talk about my plugin http://wpb2d.com and the issues I have had to overcome as it grows in popularity. Id like to also talk about "extensions" as a viable way for plugin developers to make a little bit of money while keeping open source values.
Video SEO - How to maximise your video efforts with smart SEO. Get more traffic to your website using my complete syndication method from YouTube to Wordpress. Leveraging video content, turning it into, transcripts, articles, blog content, and more. Get more content & traffic with the least amount of work.
by James Banks
I have spent the last 12 months researching and developing responsive websites using WordPress based on my own responsive WordPress themes. During that time, there has been an explosion in smartphone and tablet adoption and huge usage growth for mobile web traffic. The trouble is that the majority of websites, particularly websites developed in Australia, are not optimised or designed to meet the demands of the ever-increasing mobile web audience. This is why I have spent the latter half of this year studying mobile-first development, and applying what I know through developing responsive, mobile-first WordPress themes. I'd like to share my experience and findings with the Australian WordPress community in hope that we can design and develop better websites for the ever-increasing mobile market.
27th–28th April 2013