Docs as Marketing: Make Your API Irresistible

A session at Write the Docs

Tuesday 9th April, 2013

4:00pm to 4:20pm

Docs share knowledge, docs teach concepts, but docs done right can also bring in new customers. While developers might not like to admit it, documentation is now a form of marketing. Companies are building businesses on APIs, so how the technical details are communicated becomes as important as a product feature matrix. To succeed in this new reality, approach documentation with the same attention to detail and polish as other marketing. This talk shares lessons learned from observing the good and bad from hundreds of API providers and shares the ways the best are making their APIs irresistible.

About the speaker

This person is speaking at this event.
Adam DuVander

I love programming, APIs, maps and the people that make things with them. Developer Communications Director, @SendGrid. Author, Map Scripting 101. bio from Twitter

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Time 4:00pm4:20pm PST

Date Tue 9th April 2013

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Books by speaker

  • Map Scripting 101

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