App Indexing: Blurring the Lines Between Your Website and App

A session at AnDevCon: Android Developer Conference San Francisco 2014

You worked really hard to create a great Android app that provides a better experience for users accessing your content from their mobile devices. And yet most of your users still find themselves on your website being sent there by a Google search or a link they clicked on in an e-mail or another app (like the browser).

Don’t you wish there was a way to send those users back to your app instead?

Well, there is a way to do this, and it’s called App indexing. App Indexing allows you to connect pages from your website with specific content within your Android app. This enables users who have your app installed to open it directly from relevant mobile search results on Google.

For example, imagine you run a product review website and have an app that can also show your reviews. Thanks to App Indexing, when a user searches Google using an Android device and is shown one of your product reviews as a search result, they will now be able to open that review directly on your app if they have it installed.

The App Indexing API also lets you expose internal content of your app so that when users perform a phone search using Google’s search app, content from your app will surface on the list of suggested results.

This class will help you master App Indexing and will walk you through the code necessary to implement this powerful feature on both your app and your website, letting you take advantage of this fast and easy way to drive more traffic to your app, providing a better experience for your Android users.

About the speaker

This person is speaking at this event.
Juan Gomez

Sr. Android Eng at @Fitbit; Coffee geek and gadget addict - previously at @Netflix, @Eventbrite and @OneLouderApps.

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Date Thu 20th November 2014

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