•  

International and European Associations Congress 2014 schedule

View as grid

Monday 28th April 2014

  • Congress Welcome

    by Damian Hutt

    Congress Welcome by Damian Hutt, Congress Director

    At 9:00am to 9:10am, Monday 28th April

  • Chair's Welcome

    by Mike van der Vijver

    At 9:20am to 9:35am, Monday 28th April

  • Keynote Address: Evaluating strategic alliances, partnership and mergers as an alternative or supplement to organic growth

    by Kevin Mead

    •Why we chose to merge and who with
    •Examining the practical implications of merging on staffing, offices and resources
    •Outlining the impact on existing members
    •Overall impact on positioning of our association within the industry we serve

    At 9:35am to 10:20am, Monday 28th April

  • 6th Association CEO Summit

    by Ruud Janssen, CMM and Roel Frissen

    Association Innovation: Examining, Innovating and Articulating your Association’s Value Proposition and Offerings

    Introduction
    This 6th Association CEO Summit will address the challenges facing associations by disruptive new business models and changes in market situations. Attended each year by a select group of 20 association executive heads, this is a high-value educational, exchange and visionary event.

    About the challenges facing Association CEOs
    Disruptive new business models and market situations are increasingly challenging associations with traditional approaches, undermining their financial security and their leading position in their sector. Yet these new models and the process of developing and changing an association's own business model and that of its products/services, is poorly understood. This vital knowledge and the facility to communicate the strategy and value for stake-holders is critical in order to survive and thrive.

    Examples of disruptions that require a re-look at business models:

    • An internet community is developed by a third-party which cuts off new recruits and damages retention.
    • A hostile or friendly spin-off creates a competitive association.
    • Market space opportunity identified and a commercial party starts a community/association.
    • Raison d'être of an association changes drastically due to shift in Political, Environmental, Social or Technological environment, and there is a new mission.
    • A commercial conference organiser encroaches on your main 'revenue source' annual congress, and you struggle to compete

    About the Summit:
    In a highly interactive gathering, you will learn how to create a new value proposition, and how to improve your current one by dissecting it using the 'Business Model Canvas'. Practitioners will equip you with practical and visual tools to articulate the way your organisation creates value for your members. The event will enable you to develop and manage your association in a landscape of ever-changing and highly-demanding stakeholders (the board, volunteers, employees and members), with a clarity of language and a clear way to communicate strategy using a visual approach that is easy to understand and to bring into practice yourself.

    What the day will address:
    - Gain insight into analysis of, designing, reworking, and implementing association business models.
    -Examine how your value propositions are delivered to your stakeholders and how the relationships impact your revenues.
    - Learn what innovation looks like and focus your association’s direction
    - Prototype new business models and map the required resources, activities, partnerships and the costs involved.
    - Learn how to quickly articulate the impact of strategic options, model the consequences of future decisions and how to translate them into action

    How this approach has already been successful for associations

    Roel Frissen and Ruud Janssen, the Summit Leaders (profiles provided below), have supported associations using the 'Business Model Canvas' approach, with the following cases:

    -Increased cost of sales of advertising and reduced print advertising led an association to completely overhaul its business model - both on the global membership level as well as on the chapter model --

    -Geographic expansion is stagnant where others are successfully expanding: By reconsidering and redesigning the local chapter funding model the international expansion was re-invigorated

    - A federation with a successful bi-yearly conference had a lack of significant secondary income streams and used the canvas to prototype future income and investment scenarios

    - An analysis of historic business models showed the weaknesses and threats and was used to identify the gaps to extrapolate future product/service business model opportunities

    - When considering a long term educational and certification programme, a professional association used the feasibility study and the business model canvas in tandem to prototype the impact on the future of the association

    - By offering 'captured content' from conferences in an online educational system as a CPE credit to existing members, a value proposition of the conferences was identified as a new channel of distribution throughout the year to acquire new members and offering year-round learning for existing members as well as new sponsorship opportunities which was articulated to potential sponsors using the business model canvas.

    About TNOC & The Centre for Business Model Innovation

    This summit is designed and led by Roel Frissen of the Centre for Business Model Innovation and Ruud Janssen of TNOC | The New Objective Collective

    Who may attend from membership organisations?
    - Executive Directors
    - Secretaries General
    - Managing Directors
    - Chief Executives
    - CEOs

    At 11:00am to 6:30pm, Monday 28th April

  • STREAM A: Case study: Increasing attendees by differentiating an annual event - ECCO Congress

    by Davi Kaur

    •Re-vamping programme by revamping committees
    •Introducing programme features to attract new delegate groups
    •Examining the location and timing of the event
    •Getting the message out there by using effective communications
    •Evaluating your impact

    At 11:00am to 11:20am, Monday 28th April

  • STREAM B: Identifying what new and existing members will truly value from membership

    •Offering “value for money” to your members
    •How can associations address this demand and meet members’ expectations with existing resources?
    •Reviewing the match between associations’ portfolio and strategy and members’ needs
    •Identifying steps to be implemented to meet the challenge and develop 'tailor-made' tools to focus on member needs
    •Using member satisfaction as a valuable marketing tool to attract new members

    At 11:00am to 11:20am, Monday 28th April

  • STREAM C: Case study: Using data from member research to develop unrivalled member benefits

    by Greg Bondar

    •Examining the diversity of international members - geographical spread, culture, work, and qualifications
    • Customising membership strategies by regions
    • Using data analysis for membership growth
    •Membership benefits versus the availability of information via technology
    • Benefits of a Recruitment Road Show through engagement of members, suppliers and stakeholders

    At 11:00am to 11:20am, Monday 28th April

  • STREAM A: Designing the programme to allow greater interaction

    by Benita Lipps

    •Features to allow greater audience interaction
    •Features to allow greater audience and speaker interaction
    •Impact of introducing new features to a programme

    At 11:25am to 11:45am, Monday 28th April

  • STREAM B: Case study: 200 members, 125 countries, keeping them all satisfied

    by Alison Abbott

    •Delivering a variety of services to a range of members from small operators to multinationals
    •How to satisfy a diverse membership with a small team
    •How to generate a sense of value in membership

    At 11:25am to 11:45am, Monday 28th April

  • STREAM A: Panel Q&A: Positive outcomes of new and differentiated programme features

    by Benita Lipps

    •Reviewing post-event feedback and delegate satisfaction
    •Impact on event revenue

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM A: Panel Q&A: Positive outcomes of new and differentiated programme features

    by Davi Kaur

    •Reviewing post-event feedback and delegate satisfaction
    •Impact on event revenue

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM A: Panel Q&A: Positive outcomes of new and differentiated programme features

    by Ben Hainsworth

    •Reviewing post-event feedback and delegate satisfaction
    •Impact on event revenue

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM B:Panel Q&A: Identifying need-to-have benefits to retain members

    by Alison Abbott

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM C: Panel Q&A: Offering benefits which truly resonate with members

    by Greg Bondar

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM C: Panel Q&A: Offering benefits which truly resonate with members

    by Steven Worth

    At 11:50am to 12:30pm, Monday 28th April

  • STREAM B: Case study: Successfully attracting new members in new markets

    by Abby Bailey

    •Identifying and prioritising markets for growth
    •Developing a campaign to promote yourself to potential members
    •Understanding the sensitivities of new markets and cultural/industrial differences
    •The value or risk partnerships with other organisations

    At 2:00pm to 2:25pm, Monday 28th April

  • STREAM C: Case study: Growing member base in new markets through online education

    by Florian Locatelli

    Creating an impactful online educational environment
    •Adapting Educational Membership benefits for an international targeted audience
    •Selecting and targeting a suitable market for member growth
    •Developing a marketing campaign to promote online educational services to potential members
    •The international impact of online education in a field on the positioning of the society
    • Cost of marketing and growth vs. revenue from new members

    At 2:00pm to 2:25pm, Monday 28th April

  • STREAM A: Enabling greater interactivity with voting systems

    by Annalisa Ponchia Baccara, CMP, CMM and Ruud Janssen, CMM

    •Selecting the right system for you
    •When and how to use voting systems for best effect?
    •Cost of system vs. benefit derived

    At 2:25pm to 2:50pm, Monday 28th April

  • STREAM C: Ensuring communications are culture sensitive

    by Anneloes Dijkstra

    •Exploring the emotional diversity of members from different nations
    •Taking a diplomatic approach in communicating with members from different regions
    •'Understanding' different cultures and tailoring your communications
    •Ensuring the message we send out is fully and clearly understood

    At 2:25pm to 2:50pm, Monday 28th April

  • STREAM C: Panel Q&A - Dealing with various cultures

    by Anneloes Dijkstra

    At 2:50pm to 3:30pm, Monday 28th April

  • STREAM C: Panel Q&A - Dealing with various cultures

    by Florian Locatelli and Jenn Jones

    At 2:50pm to 3:30pm, Monday 28th April

  • STEAM C: Case study: Using social media to its full capacity and deriving value from it

    by Bibiana Campos Seijo

    •Achieving a larger social media following than member base with niche and high quality content
    •Developing a social media strategy that works for you and your members
    •Defining metrics to prove the success of social media and value to the organisation
    •Ensuring content is disseminated internationally in different languages
    •Creating engagement and quality conversations

    At 4:00pm to 4:20pm, Monday 28th April

  • STREAM A: Increasing congress revenue with a hybrid element

    by Ben Hainsworth

    •Marketing the hybrid aspect of the event without cannibalising face-to-face market
    •Special features to engage the virtual audience
    •Impact on overall congress revenue and future plans

    At 4:00pm to 4:20pm, Monday 28th April

  • STREAM A: Revenue generation from virtual events

    by Davi Kaur

    •The benefits of webcasts as a support to the meeting
    •The model for generating income from webcasts
    •Challenges of putting the model in practice
    •The future of webcasts

    At 4:25pm to 4:45pm, Monday 28th April

  • STREAM B: Effective use of social media for trade associations and federations

    by Mark Redgrove

    •Focussing on where social media will have maximum effect on our association
    •Ensuring real engagement and two-way debates
    •Engaging grassroots audience in order to influence policy and legislative issues
    • Greater use of leveraging statistics (and other data) through infographics and motiongraphics/video - distributed through these channels

    At 4:25pm to 4:45pm, Monday 28th April

  • STREAM C: How to use measurement to effectively harness social media success in your Association

    by Lynsey Sweales

    The importance of linking your Association goals with social media
    •Return on Investment - How and what metrics to measure
    •How often you should measure your metrics
    •Reviewing and taking action from your social media successes

    At 4:25pm to 4:45pm, Monday 28th April

  • STREAM A:Panel Q&A: How is the future success of face-to-face meetings likely to be impacted by hybrid and virtual events?

    by Ben Hainsworth

    Panel Q&A: How is the future success of face-to-face meetings likely to be impacted by hybrid and virtual events?

    At 4:55pm to 5:30pm, Monday 28th April

  • STREAM B: Panel Q&A: Techniques and strategies to reach your end audience

    by Abby Bailey

    At 4:55pm to 5:30pm, Monday 28th April

  • STREAM B: Panel Q&A: Techniques and strategies to reach your end audience

    by Mark Redgrove

    At 4:55pm to 5:30pm, Monday 28th April

  • STREAM C: Panel Q&A: Keeping communications engaging to ensure member satisfaction

    by Davi Kaur

    At 4:55pm to 5:30pm, Monday 28th April