STREAM B: Identifying what new and existing members will truly value from membership

A session at International and European Associations Congress 2014

Monday 28th April, 2014

11:00am to 11:20am (PMT)

•Offering “value for money” to your members
•How can associations address this demand and meet members’ expectations with existing resources?
•Reviewing the match between associations’ portfolio and strategy and members’ needs
•Identifying steps to be implemented to meet the challenge and develop 'tailor-made' tools to focus on member needs
•Using member satisfaction as a valuable marketing tool to attract new members

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Time 11:00am11:20am PMT

Date Mon 28th April 2014

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