STREAM B: Case study: Successfully attracting new members in new markets

A session at International and European Associations Congress 2014

  • Abby Bailey

Monday 28th April, 2014

2:00pm to 2:25pm (PMT)

•Identifying and prioritising markets for growth
•Developing a campaign to promote yourself to potential members
•Understanding the sensitivities of new markets and cultural/industrial differences
•The value or risk partnerships with other organisations

About the speaker

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Abby Bailey

Marketing & Communications Director, International Association for the Non-wovens and Related Industries

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Time 2:00pm2:25pm PMT

Date Mon 28th April 2014

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