STREAM C: How to use measurement to effectively harness social media success in your Association

A session at International and European Associations Congress 2014

Monday 28th April, 2014

4:25pm to 4:45pm (PMT)

The importance of linking your Association goals with social media
•Return on Investment - How and what metrics to measure
•How often you should measure your metrics
•Reviewing and taking action from your social media successes

About the speaker

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Lynsey Sweales

Chief Executive, SocialB

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Time 4:25pm4:45pm PMT

Date Mon 28th April 2014

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