Wednesday 18th June, 2014
9:30am to 5:00pm
Half day workshops: 9.30am to 12.30pm or 2pm to 5pm.
Your users need you to come to this session, even if they don’t know it.
Multi-channel, or “COPE (create once, publish everywhere)”, content is a bit of a holy grail right now. Our trade is discussing content being freed from the browser and PDF, available for reuse, and accessible in apps, responsive mobile deliverables, kiosks, eBooks and syndication services to our partners – even in wearable technologies. All this should improve the experience of users, and of course, benefit the organisations that serve them.
Adaptive content is content that has the agility to realise all these ambitions. But making our content adaptive means addressing a topic that sends many running for the fire exit or nearest window: semantic modelling and structured content. This session will connect the dots between adaptive content, responsive design, multi- and omni-channel delivery and user experiences to show you why you want and even need to store semantic content. It will then go through a non-terrifying intro to modelling your own content in a future-proof way.
- Who should attend?
Communicators of all kinds, but specifically marketing and technical
Their managers keen to have a deeper understanding of the process and challenge of going multi or omnichannel.
- What you’ll learn
The knowledge that their content is already more structured than they realize.A solid sense of what semantic structured content actually is and its relationship to adaptive content, multichannel, and UX.
A grounding in the key concepts required to approach semantic content modelling.
- What you’ll need to bring
A laptop with MS Word and MS Excel compatible software (not necessarily Microsoft)
Example modelling spreadsheet.
Content Sample files.
Contact Sam.Cammock@congility.com to reserve your seat.
*Workshops can be booked independently from the main conference.
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