Wednesday 18th June, 2014
9:30am to 5:00pm
Half day workshops: 09.30am to 12.30pm and 2pm to 5pm
‘Mobile’ is everywhere. And yet, many businesses still see effective mobile content as a low priority. Or, they know it’s important but delivering the right content to multiple devices seems an insurmountable challenge. But what if some of the accepted wisdom around mobile was itself an obstacle? What if our assumptions around creating, managing and delivering mobile content are hindering our engagement with users?
In this workshop we’ll be looking at some of the misconceptions that exist around mobile content strategy and reviewing in them in the light of research evidence, Mekon’s experience in the field and relevant case studies. There will also be discussions, activities and the opportunity to look at the real life challenges you face in bringing your content to mobile users.
- Who should attend?
Writers tasked with creating mobile content
Documentation managers responsible for mobile strategy
- What you’ll learn
What benefits mobile content can offer – for the business and the consumer
How mobile use changes user behaviour – and how it doesn’t
Developing a mobile content strategy – where to start
Traps and pitfalls to avoid
Contact Sam.Cammock@congility.com to reserve your seat.
*Workshops can be booked independently from the main conference.
Technical author, content strategist, usability nerd, comedy writer, mum and contortionist. Only one of these is a lie. bio from Twitter
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