A session at CreativeMornings/Utrecht

Friday 29th August, 2014

8:30am to 10:00am (AMT)

”Fail often to succeed sooner!” This is one of the mantra’s for the 21ste century designers working on strategic challenges. That is what a client will experience when working with a Service Design Studio like ours. Trial and error, learning by doing and prototyping to see if ideas will work. That is what you can expect.

However, this ’fail often…’-approach should NEVER EVER EVER apply to the relationship with your customer. In this talk I’ll show how we’ve failed in one project at least 12 times! Perhaps after the first mistake, but at least after the third, we should have quit the job.

But we didn’t!

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Time 8:30am10:00am AMT

Date Fri 29th August 2014


In de Ruimte

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