The death of lorem ipsum and pixel-perfect content

A session at Confab Higher Ed 2014

Thursday 13th November, 2014

10:10am to 11:10am (EST)

A designer has been asked to mock up a student profile page in Photoshop. It’s beautiful. The student’s name fits perfectly under the profile image. Their bio is split into two columns that perfectly line up. Unfortunately, all of this perfectly laid-out content is an unrealistic best-case scenario. Our content never fits this perfectly. Names are longer than the eleven characters used in the mock-up. Bios naturally vary in length from person to person. The reality is that we will have large variation in our content.

Rather than addressing these variations after we’ve received approvals and started building a website, we should stress-test our designs with real content from the start of our process. To deliver the best possible product, we need to design for the best-case, worst-case, and every-case-in-between when it comes to possible content.

Discover the benefits of taking the design process out of Photoshop and moving it to the browser.
Learn how content specialists can engage with the design process from the beginning and be advocates for realistic content.
Explore how real and varied content, not lorem ipsum, can be used to test a design and how it might work.
Discover how developers can also be involved in this process to ease integration of a design with a CMS or a custom solution.

About the speaker

This person is speaking at this event.
Dave Olsen

Professional Technologist, University Relations - Web, West Virginia University

Dave Olsen has been a developer and project manager with the University Relations - Web unit at West Virginia University (WVU) for the last eleven years. Over that time he has worked on and led projects that range from developing a university-wide CMS to creating award-winning marketing websites. Dave’s primary role is to help find the balance between tech, content, and design for many of the university’s biggest projects. For the last four years he has also been responsible for implementing mobile solutions for the university. These include SMS-based services, WVU's central mobile web portal, as well as a number of responsive design-based websites.

In addition to his work at WVU, Dave actively participates in open source projects and writes as well. This past year his project, Pattern Lab, was nominated for the Net Awards Open Source Project of the Year. In 2013, Dave contributed a chapter on web performance to Smashing Magazine’s “The Mobile Book.” He shares what he's learned about mobile, as well as his reactions to mobile trends, on his personal blog (http://dmolsen.com).

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Time 10:10am11:10am EST

Date Thu 13th November 2014

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