In It Together: Co-Creating Your Content Strategy

A session at Confab Europe 2014

Monday 29th September, 2014

9:00am to 10:00am (WET)

When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.

But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.

I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.

In this talk, I’ll share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships. You’ll learn approaches and activities to help you work with authors, designers, developers, marketing, PR, product management, or any other group to:

  • Put the power to decide on strategy, messaging, modeling, and more into everyone’s hands—even if they’re not content experts—and get meaningful commitment as a result.
  • Identify colleagues’ or clients’ motivations, challenges, and desires, and relate them back to content.
  • Help diverse teams build good habits around content, rather than get hung up on rigid rules they don’t understand.

About the speaker

This person is speaking at this event.
Sara Wachter-Boettcher

Content Strategist

Sara Wachter-Boettcher is a content strategy consultant based in Philadelphia. She’s the author of Content Everywhere from Rosenfeld Media, the editor in chief of A List Apart, and a contributor to publications like the Pastry Box Project and Smashing Magazine. When she’s not helping clients design systems for flexible, adaptable content, you’ll find her speaking at conferences like SXSW, Mobilism, Web Directions, UX Week, and Beyond the Desktop.

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Confab Europe 2014

Spain Spain, Barcelona

29th September to 1st October 2014

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Time 9:00am10:00am WET

Date Mon 29th September 2014

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Books by speaker

  • Content Everywhere

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