Wednesday 19th November, 2014
2:15pm to 3:15pm
4K is in its infancy, both in terms of content production and video services. Manufacturers of streaming media devices are assessing the requirements to add 4K/UHD capabilities. CE makers will continue to produce 4K televisions and other devices, including set-top boxes, computer monitors, streaming devices, cameras, and other CE products, and over the next 10 years the prices of 4K TVs will fall to mass-market levels. However, manufacturers will need to drive awareness and give consumers a reason to adopt—currently less than 15% of U.S. broadband households are familiar with 4K. This session addresses the role of content in driving 4K adoption, strategies for broadcasters and OTT providers to produce and deliver original content in 4K/UHD, and the potential for new services and devices using this technology, including new interactive features and display options.
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