Thursday 4th September, 2014
8:30am to 8:45am
Parks Associates analysts discuss the digital health market from both a business and a consumer perspective. The presentation sets the stage for the conference by highlighting areas of connected health that have gained traction while also calling out the many barriers to industry growth. Parks Associates’ survey data show consumers are starting to use digital tools in healthcare—26% of U.S. broadband households use a website for appointments, lab results, and prescriptions, and 25% use health apps. This presentation reveals current consumer activities and their demands, interests, and concerns related to connected health products and services.
Harry Wang, Direct of Research - Health and Mobile, and Jennifer Kent, Senior Analyst
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