Friday 5th September, 2014
8:30am to 8:45am
Parks Associates analysts explore the impact of the Affordable Care Act and other recent health reforms on the connected health products and services market. They also share primary survey data to illustrate strategies and techniques for engaging different consumers, looking beyond demographics to uncover key factors that explain how various consumer segments discover, adopt, and use connected health services differently.
Harry Wang, Direct of Research - Health and Mobile, and Jennifer Kent, Senior Analyst
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