Welcome and Research Presentation—Connected Devices and Digital Health Services: Consumer Perspectives

A session at Connected Health Summit

Friday 5th September, 2014

8:30am to 8:45am (PST)

Parks Associates analysts explore the impact of the Affordable Care Act and other recent health reforms on the connected health products and services market. They also share primary survey data to illustrate strategies and techniques for engaging different consumers, looking beyond demographics to uncover key factors that explain how various consumer segments discover, adopt, and use connected health services differently.

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Parks Associates

Harry Wang, Direct of Research - Health and Mobile, and Jennifer Kent, Senior Analyst

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Time 8:30am8:45am PST

Date Fri 5th September 2014

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