Moving the Digital Health Market Forward: Consumers Take Charge—Discussion Panel

Consumers are gaining increasingly active roles in their healthcare services. Spending is shifting from employers to employees, and personal technologies give consumers the ability to make informed decisions about their healthcare. However, uptake has been slow thus far. For example, nearly 75% of U.S. broadband households have not used online virtual care communications, while consumer usage of digital tools is infrequent. This panel examines the key trends reshaping the consumer health markets and highlights major opportunities in which a consumer-centric approach has yielded early fruition.