Friday 5th September, 2014
10:45am to 11:45am
Parks Associates research finds over 50% of U.S. broadband households report having at least one chronic condition, predominantly obesity or high cholesterol. Digitization and connectivity in the healthcare industry bring fundamental changes to care practices for these conditions. Patients have multiple digital means to access health information, self-evaluate, and communicate with care providers. Care providers have far more convenient options to engage patients and can better understand consumer needs and motivations through big data analytics. This panel examines the roles of apps and big data for both end users and businesses and sheds light on future growth opportunities.
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