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A planning model for content strategy

A session at Content rules: engaging a diverse audience through a coherent content strategy

Wednesday 22nd January, 2014

2:40pm to 3:30pm (GMT)

In this interactive session Antony will step you through the 'Six Ps' of content strategy - Purpose, Principles, Platforms, Processes, People and Performance - helping you ask the right questions to formulate an effective approach to content development and communications.

About the speaker

This person is speaking at this event.
Antony Mayfield

Author of Me & My Web Shadow. Founding partner @brilliantnoise. Blogs. Brighton. Dissident marketer. bio from Twitter

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