A planning model for content strategy

A session at Content rules: engaging a diverse audience through a coherent content strategy

Wednesday 22nd January, 2014

2:40pm to 3:30pm (GMT)

In this interactive session Antony will step you through the 'Six Ps' of content strategy - Purpose, Principles, Platforms, Processes, People and Performance - helping you ask the right questions to formulate an effective approach to content development and communications.

About the speaker

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Antony Mayfield

Author of Me & My Web Shadow. Founding partner @brilliantnoise. Blogs. Brighton. Dissident marketer. bio from Twitter

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