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A focus on objectives

A session at Content rules: engaging a diverse audience through a coherent content strategy

  • Gerard Russell

Wednesday 22nd January, 2014

3:50pm to 4:10pm (GMT)

A renewed focus on audience needs and organisational goals helped Oxfam develop strong principles to justify and organise its web content. Gerard will explain how the charity applied these principles to rationalise a site which had grown to over 20,000 pages down to a manageable and focused web property with clear objectives.

About the speaker

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Gerard Russell

Digital editor, Oxfam GB

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