Wednesday 22nd January, 2014
4:10pm to 4:40pm
Drawing on the the charity's clear view of what they want to say, and an understanding of their audiences' information needs, Zoe will explain how Arthritis Research is applying COPE principles (Create Once, Publish Everywhere) and a “broadcast thinking” approach to get the right content out in the right format.
Head of digital, Arthritis Research
Sign in to add slides, notes or videos to this session