Create Once, Publish Everywhere

A session at Content rules: engaging a diverse audience through a coherent content strategy

  • Zoe Camper

Wednesday 22nd January, 2014

4:10pm to 4:40pm (GMT)

Drawing on the the charity's clear view of what they want to say, and an understanding of their audiences' information needs, Zoe will explain how Arthritis Research is applying COPE principles (Create Once, Publish Everywhere) and a “broadcast thinking” approach to get the right content out in the right format.

About the speaker

This person is speaking at this event.
Zoe Camper

Head of digital, Arthritis Research

Sign in to add slides, notes or videos to this session

Tell your friends!

View the schedule


See something wrong?

Report an issue with this session