Defining Our Profession, Ourselves

A session at Content Strategy Summit 2014

Tuesday 19th August, 2014

9:00am to 10:00am

What’s in a name–and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise individual practitioners offer and our clients expect. Is that a problem, or an opportunity?
Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning?
We’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.

About the speaker

This person is speaking at this event.
Margot Bloomstein

Brand and content strategist; principal of Appropriate, Inc.; and author of Content Strategy at Work. Yes, I'd like to meet your dog!

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Time 9:00am10:00am CST

Date Tue 19th August 2014

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Books by speaker

  • Content Strategy at Work

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