Tuesday 19th August, 2014
10:00am to 11:00am
Core values aren't created; they're found. They're not selected; they're discovered. And they're not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not--and never will be--core values. Rather, they're simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we'll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
The audience will learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
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