This workshop will help participants build a Content Strategy Framework that drives demand and engagement across digital channels. Running in Sydney, it is specifically developed for digital and marketing teams.
In this practical and interactive workshop, you will learn how to:
1. Build an integrated content strategy that unifies all elements to deliver your brand story across digital channels
2. Streamline the process for planning, creation, publishing and governance of digital content
3. Produce consistently relevant and compelling digital content to enhance online customer engagement
4. Implement a content-led digital marketing model that engages customers at every stage of the buying cycle
5. Develop a clear plan to test, measure and refine your content strategy
Each workshop is strictly limited to 20 participants. Register now!
Sign in to add slides, notes or videos to this session