Monday 17th March, 2014
10:30am to 11:15am
User videos, real-time recordings of your users' clicks and mouse movements, can be a treasure trove of additional conversion insights. They can also be incomprehensible if you don't know what to look for. Web analytics do a great job of condensing large sets of user data into comprehensible averages and totals. However, hidden in those aggregated numbers are the real-life experiences of your visitors and customers.
In this session, you'll watch actual user recordings and learn how to derive actionable analyses that are directly applicable to your conversion optimization program. You'll be amazed to see how simply watching individual user behavior can provide new ideas for optimizing and testing your conversion funnel."
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