Monday 17th March, 2014
11:25am to 12:10pm
Modern websites present significant challenges to conversion marketers, but did you know that a common problem is speed? You know that 1second of latency increases bounce rate potential by 65% and increases abandonment rate by 7% - but when websites move too fast the impact can be even more severe.
This session will cover research into techniques that provide a predictable yet dynamic, personalized experience for every site visitor. We will discuss how to provide some quick wins, as well as methods for driving a more comprehensive site engagement process to drive business success.
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