Speed Kills - Choreograph your Content to Drive Conversions

A session at Conversion Conference

Monday 17th March, 2014

11:25am to 12:10pm (PST)

Modern websites present significant challenges to conversion marketers, but did you know that a common problem is speed? You know that 1second of latency increases bounce rate potential by 65% and increases abandonment rate by 7% - but when websites move too fast the impact can be even more severe.
Users need to become immersed in an experience that engages them and focuses their attention. Marketers know that personalization through the addition of dynamic content - much of which is provided by 3rd party providers in the form of JavaScript - is important provide a rich, compelling campaign or offer. But 3rd party components are unpredictable, creating bottlenecks, errors or just a series of distractions that keep your prospects from becoming customers, and hinder rebuys and customer loyalty.
This session will cover research into techniques that provide a predictable yet dynamic, personalized experience for every site visitor. We will discuss how to provide some quick wins, as well as methods for driving a more comprehensive site engagement process to drive business success.

About the speaker

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Ariel Weil

Director of Products at Yottaa bio from LinkedIn

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Time 11:25am12:10pm PST

Date Mon 17th March 2014

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