Maximizing Conversion with Common User Scenarios

A session at Conversion Conference

Monday 17th March, 2014

1:30pm to 2:15pm (PST)

If you're not constructing User Scenarios to define your site design and information architecture, you're likely frustrating visitors, depressing conversion and wasting marketing dollars. In this session, you'll learn what User Scenarios are (and aren't), how they eliminate conversion-killing cognitive biases your stakeholders may bring to the design project, and why they need to be an integral step in your design process. You'll also see examples of User Scenarios in action and receive detailed tips for creating your own conversion-boosting User Scenarios. (This session is most appropriate for marketers who are new to creating and using user scenarios.)

About the speaker

This person is speaking at this event.
Brian Lewis

Not anonymous to those who know me - into everything online marketing bio from Twitter

Sign in to add slides, notes or videos to this session

Tell your friends!


Time 1:30pm2:15pm PST

Date Mon 17th March 2014

Short URL


Official event site


View the schedule


See something wrong?

Report an issue with this session