Monday 17th March, 2014
1:30pm to 2:15pm
Companies creating mobile websites and apps often underestimate how different the mobile world is. They assume incorrectly that they can create for mobile using the same design and business practices they learned in the computing world. As a result, they frequently struggle to meet expectations and make conversions. From giants like Facebook to the smallest web startup, companies are learning that the transition to mobile isn't just difficult, it's also risky. Come learn the four most common mobile mistakes, how to recognize them, and what you can do to avoid them.
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