Monday 17th March, 2014
2:25pm to 3:10pm
Death to the landing page! Sound extreme? Come hear why some marketers are saying that landing pages are an outdated concept that should be replaced with personalized and engaging "Maketing Apps." An opportunity for deeper engagement and user interaction, Marketing Apps are the next wave of digital marketing. If you want your visitors to stop "landing" on your pages and start using them as springboards to launch into the rest of your marketing landscape, join this lively and controversial discussion and see if you don't walk away convinced that marketing apps are the next "must-have" weapon in your conversion optimization arsenal.
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