Monday 17th March, 2014
3:40pm to 4:25pm
It’s not uncommon. Many companies look to optimize their site for more conversions after it has been built, but optimization testing shouldn’t be an afterthought. It should be embedded throughout the design and development process, and that means analytics experts and conversion optimization consultants working hand-in-hand with designers and developers.
In this session, Kevin will discuss the steps, benefits, and challenges behind testing a site before, after, and especially during the design and development process.
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