Monday 17th March, 2014
3:40pm to 4:25pm
Many sites today are built on -- or moving toward -- a responsive framework. But responsive design doesn’t come without problems. Responsive sites are often created by people who never come into contact with measuring conversion rates or doing A/B testing. The focus is more on the technical implementation than on the visitors who will be using the site, and marketers are realizing after-the-fact that responsive isn't always the best solution.
In this session, you'll learn which sites will benefit most from a responsive design and hear about common pitfalls encountered when going responsive. You'll also get tips for optimizing page load time and conducting A/B testing on a responsive site.
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