Tuesday 18th March, 2014
10:30am to 11:15am
Creating a great online experience that achieves your goals is a lot like raising young kids. From directing behavior to isolating and addressing specific goals, some of the same cognitive tactics used by parents apply just as effectively to convincing website visitors to behave in a certain way. Come learn about the cognitive biases and persuasive tactics of the long tail, focusing effect, halo effect, loss aversion and social proof, and see how applying these powerful techniques can make you a better marketer (and a more effective parent!). As a bonus, Charlie will also show you his toolbox of easy, cost-effective research methodologies that you can apply today to start understanding your audience better.
Founder / VP of Creative Strategy @Produxs, Speaker, Husband & Dad. bio from Twitter
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