Multivariate Testing: The Scary "Advanced" Testing Tactic

A session at Conversion Conference

Tuesday 18th March, 2014

10:30am to 11:15am (PST)

For many organizations, multivariate testing is still considered an ""advanced"" testing approach that is more of a long-term goal then an approachable next step. In this MVT primer, you'll learn the difference between A/B and multivariate testing and get clear instruction on selecting the best testing approach for your specific situation. Dave will extinguish the fear of what you don’t know by sharing best practices for designing multivariate tests and uncovering some of the common mistakes, pitfalls & gotcha’s to look out for. Bring your complicated questions around test design, statistics and data analysis and come see how your organization might benefit by integrating MVT into your conversion optimization process.

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Dave Rogers

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Time 10:30am11:15am PST

Date Tue 18th March 2014

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