Tuesday 18th March, 2014
10:30am to 11:15am
The 4 Basic Temperaments has been a way of classifying decision-making styles since ancient times, but modern neuroscience has proven that temperament theory is just as valid today. Understanding temperament allows marketers to shape their message in a way that matches their prospects' decision-making style. Unfortunately, most of us naturally market to ourselves rather than to all four temperaments, leaving lots of opportunity for improved persuasion and conversion.
In this presentation, Jeff will present the 4 Temperament model and explain how to craft copy and messaging that appeals to each of the temperaments, as well as how to create pages and link structures that speak to and convert all four temperaments. This approach is not only effective at creating messaging, but in testing and optimizing it as well.
I try to figure out why people do what they do and what gives something the ring of truth when simply being true isn't enough. bio from Twitter
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