Tuesday 18th March, 2014
11:25am to 12:10pm
97% of visitors don’t convert, and a returning visitor is nine times more likely to purchase than a first time visitor. These simple statistics show why remarketing can act as a "turbocharger" for your CRO and LPO projects by recycling those visitors that are not yet ready to convert.
In this session, you'll see examples of successful remarketing using email, display advertising and video. Learn which remarketing techniques will drive the highest conversions, when to use each technique for optimal effectiveness, and how to combine different techniques to achieve the highest conversions. You'll also get tips for testing your remarketing efforts and balancing the three critical variables of timing, relevancy and content.
Ecommerce, web analytics, social media, and online buyer behavior specialist. Passionate about shopping cart abandonment. Chair of the Conversion Academy. bio from Twitter
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