Remarketing Master Class

A session at Conversion Conference

Tuesday 18th March, 2014

11:25am to 12:10pm (PST)

97% of visitors don’t convert, and a returning visitor is nine times more likely to purchase than a first time visitor. These simple statistics show why remarketing can act as a "turbocharger" for your CRO and LPO projects by recycling those visitors that are not yet ready to convert.
In this session, you'll see examples of successful remarketing using email, display advertising and video. Learn which remarketing techniques will drive the highest conversions, when to use each technique for optimal effectiveness, and how to combine different techniques to achieve the highest conversions. You'll also get tips for testing your remarketing efforts and balancing the three critical variables of timing, relevancy and content.

About the speaker

This person is speaking at this event.
Charles Nicholls

Ecommerce, web analytics, social media, and online buyer behavior specialist. Passionate about shopping cart abandonment. Chair of the Conversion Academy. bio from Twitter

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Time 11:25am12:10pm PST

Date Tue 18th March 2014

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