5 Reasons to Say “No” to a Test Idea

A session at Conversion Conference

Tuesday 18th March, 2014

11:25am to 12:10pm (PST)

Once a testing tool is implemented and velocity picks up, the test ideas come quickly. This is great, but the brainstorming process can easily get sidetracked, hijacked, or mired in tactical testing that doesn’t provide much in the way of insights. When test ideas are too complex, too costly or only serve individual or department needs, you have to just say “no”. But saying no is hard. Brooks presents justifications that make it possible to reject an idea while at the same time encouraging focused, testing creativity in the future.

About the speaker

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Brooks Bell

I'm into persuasion, psychology, visual design, data interpretation, and building the perfect company. bio from Twitter

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Time 11:25am12:10pm PST

Date Tue 18th March 2014

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