Tuesday 18th March, 2014
1:30pm to 2:15pm
On Facebook, you might be reaching the right customers, but not always at the right time. Don't let those impressions go to waste! Instead, use Facebook to gather their emails and convert via search, web, and email later.
It's time to tune up your Facebook presence: connect your email list to Facebook to reach users in the newsfeed, set up newsfeed retargeting for cart and lead form abandonment, track incremental lift in branded search terms, and put together documents to coordinate processes with your teammates. Dennis will give you the step-by-step process that major direct marketers are using, so that you can walk away with a list you can implement yourself or delegate to others. You'll see real data from real implementations and learn exactly how to make Facebook work for you. This session is for all levels, from managers who are just getting into social lead gen to season e-commerce marketers who are using marketing automation, tag management, and custom audiences.
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