Tuesday 18th March, 2014
1:30pm to 2:15pm
Don't copy competitors, learn from them. Your site lives in the world, and your prospects' minds, alongside many other sites. In fact, visitor expectations may be shaped by their experience on your competitors' sites. How can insights from competitors contribute to higher conversion for your site? Learn about the key predictors of conversion, high-performance patterns in and across verticals, and new ways to improve conversion by looking at the broader context in which a site or app lives. Using data from hundreds of sites, Pamela will show you how to leverage the experience people have on other sites to improve your conversions.
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