Tuesday 18th March, 2014
2:25pm to 3:10pm
Conversion is about changing behavior -- either getting someone to convert from browsing to shopping, from shopping to buying, from buying to engaging, or from engaging to promoting. Each step in this series of conversions relies on changing human behavior. Through our research into ‘Motivational Design’ -- the science behind human motivation and how it can be applied to design -- Cynergy has developed a framework focused on behavior change.
Behavior change is hard, but not impossible. Come learn the step by step process of designing for behavior change that results in conversions. In this session, Kes will share examples that explore the elements of behavior change so that you can better understand how motivations, habits and needs come together to drive conversions.
I am the Director of Media Strategy at Cynergy Systems and the inventor of ThinkCube an innovation game. Tweets: Brains, Games, Science, Media, Innovation bio from Twitter
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